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Business Relationship Management:
Customer Engagement, Elicitation, and Collaboration Skills

Power Skills Course Series | | D93FA4E8-662D-487D-B936-0B7131BF22F6 

Getting the requirements (business requirements, business system requirements, service requirements, etc.) “right” requires, in additional to analysis skills, high levels of engagement, elicitation, and collaboration with your customers (SMEs, stakeholders, etc.).

The focus of Inteq’s 2-day Business Relationship Management (BRM) training course is to provide you and your team with best practice techniques and methods to improve and elevate these essential skills.

Our goal is to enable you to master the skills at each level of the BRM continuum from Order Taker to Liaison, to Trusted Collaborator, to Strategic Partner.  

Organizations are a complex ecosystem of interrelated services – each service contributing to creating customer and business value. Inteq’s BRM training provides the skills, techniques, methods and best practices to enable you to become a professional Business Relationship Manager.

However, these capabilities are also essential for all business and IT professionals including Business Analysts, Project Managers, Developers, hands-on staff, supervisors and managers and anyone in the organization involved in providing services to internal customers and/or external customers and business partners.

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Course outline

Framework for BRM

What and Why of BRM

Effectiveness and Efficiency

Customer and Business Value

Business Functions, Processes and Work Activities

The BRM Maturity Model

Superficial vs. Deep Analysis

The Business Relationship Maturity Model

Thinking Like an Owner

Agility and Agile Thinking

ITSM Concepts

ITSM key concepts

Value of ITSM / ITIL

Service lifecycle concepts

Business Strategy and Execution

Thinking Strategically vs Operationally

Linking BRM to Business Strategy

Strategy Maps

Strategy Execution

Customer and Team Engagement

Preparing for Customer Engagement

Discovery, Elicitation and Collaboration Techniques

Leadership and Team Building

Business Cases

Business Opportunities and Business Cases

Business Case Framework and Roadmap

Developing Business Cases

Organizational Change Management

Change Management Foundations

The Change Management Process

Making the Change “Stink”

Bringing it All Together

Key Takeaways

“Ah-Ha” moments

Course wrap-up

Who Should Attend?
  • Business analysts
  • Business systems analysts
  • Project managers
  • IT and business professionals who develop business cases
  • Managers, staff and other stakeholders that rely on effective business cases or are impacted by the business decisions and outcomes of business cases


None. Inteq’s Business Relationship Management course provides you and your team with best practice techniques and methods regardless of background and level of experience.

BRM is an excellent precursor and integrates seamlessly with:

Learning Options:
  • Live: Inteq’s Business Data Analytics 2-day training course can be tailored to your organization’s training objectives and can be combined with other Inteq courses to create a 3, 4 and 5-day hybrid training program.
  • Enterprise training for the entire organization.
Course Length:
  • BRM training courses are 2-days in length via live virtual or onsite training.

What's Included

  • Digital Badge of Completion
  • Personalized Certificate of Completion
  • ACCET Continuing Education Units (CEUs)
  • IIBA Professional Development Units (PDUs)
  • Electronic Comprehensive Course Manual
  • Supplemental Course Materials
Business Relationship Management Badge Final

Accreditation & Professional Affiliation

Please contact us and let's start a conversation to discuss your training objectives in more detail.

Providing multiple options for your professional development

Anytime eLearning
via registered portal
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Live Virtual
Open Enrollment
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Onsite Training
private group at your location
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Live Virtual
via online classroom
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Register and start training as soon as today! Or, contact us for details at info@inteqgroup.com or 800.719.4627 to discuss your business analysis training objectives and how Inteq's Business Systems Analysis training can help you in achieving those objectives.