Business Relationship Management (BRM) is the cornerstone of strategic value creation, adeptly navigating relationships and interactions across service providers, business units, business functions, external partners, and other stakeholders.

Inteq's Business Relationship Management training course provides a best practice framework and roadmap for Business Analysts to build and maintain strong relationships, become a trusted strategic partner, and facilitate value creation across the enterprise.

This intensive two-day course equips you and your team to:

Improve relationships and interactions across your organization by fostering better communication, collaboration, and understanding.
Align IT and other service providers with the strategic objectives of the business to optimize value, improve service delivery, and facilitate the achievement of business objectives.
Apply interpersonal, strategic thinking, and business analysis best practice skills, techniques, and methods to professionally manage relationships.

This is not just a training course but a transformational experience. You will leave with the confidence to navigate complex organizational landscapes, drive innovation, and achieve alignment that propels your organization forward.

Course outline

Framework for BRM

What and Why of BRM

Effectiveness and Efficiency

Customer and Business Value

Business Functions, Processes and Work Activities

The BRM Maturity Model

Superficial vs. Deep Analysis

The Business Relationship Maturity Model

Thinking Like an Owner

Agility and Agile Thinking

ITSM Concepts

ITSM key concepts

Value of ITSM / ITIL

Service lifecycle concepts

Business Strategy and Execution

Thinking Strategically vs Operationally

Linking BRM to Business Strategy

Strategy Maps

Strategy Execution

Customer and Team Engagement

Preparing for Customer Engagement

Discovery, Elicitation and Collaboration Techniques

Leadership and Team Building

Business Cases

Business Opportunities and Business Cases

Business Case Framework and Roadmap

Developing Business Cases

Organizational Change Management

Change Management Foundations

The Change Management Process

Making the Change “Stink”

Bringing it All Together

Key Takeaways

“Ah-Ha” moments

Course wrap-up

Learning Objectives | You Will Learn | Key Benefits

Customer and business value drivers.
Stages of the BRM Maturity Model.
Key ITSM / ITIL service management key concepts.
To think strategically and operationally.
To deeply engage SMEs, customers, and other stakeholders.
Essential discovery, elicitation, and collaboration techniques
Key change management concepts.
Bridge the gap between business units and service providers.
Innovative techniques to align IT with strategic business objectives.
Gain insights into fostering value creation across the enterprise.
Become a catalyst for change by leveraging techniques to manage demand, understand and influence stakeholder needs, and ensure that IT investments deliver value.
Become the indispensable link between IT and business goals.
Foster impactful relationships across all levels of your organization for enhanced collaboration and understanding.
Position yourself as a trusted advisor within your enterprise.
Navigate complex organizational landscapes with confidence.
Explore real-world applications and scenarios that demonstrate how effective relationship management can solve pressing business challenges.

Who Should Attend?

Business analysts
Business systems analysts
Project managers
IT and business professionals who develop business cases
Managers, staff and other stakeholders that rely on effective business cases or are impacted by the business decisions and outcomes of business cases

Prerequisites:

None. Inteq’s Business Relationship Management course provides you and your team with best practice techniques and methods regardless of background and level of experience.

BRM is an excellent precursor and integrates seamlessly with:

Learning Options:

Live: Inteq’s Business Data Analytics 2-day training course can be tailored to your organization’s training objectives and can be combined with other Inteq courses to create a 3, 4 and 5-day hybrid training program.
Enterprise training for the entire organization.

What’s In the box?

OK, there is not a box per se - the content is digital. In addition to 2-days/16 hours of expert instruction you receive: