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Business Relationship Management Training Course
The Cornerstone of Strategic Value Creation
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Inteq's Business Relationship Management Training Course provides professionals with the strategies and tools to build trust, foster collaboration, and strengthen strategic relationships across the organization. This course enables participants to become effective business relationship managers who drive business value and stakeholder alignment.
What You Will Learn
- Develop effective communication and stakeholder engagement strategies
- Align business needs and IT capabilities through strong relationships
- Navigate complex stakeholder dynamics and competing priorities
- Leverage influence and negotiation skills to build consensus
- Create and manage relationship roadmaps that support strategic outcomes
- Enhance collaboration across business functions and teams
Who Should Attend
- Business Relationship Managers and Strategic Partners
- Business Analysts and IT Leaders
- Project and Program Managers
- Product Owners and Service Managers
- Anyone responsible for stakeholder alignment and communication
Course Benefits
- Build stronger partnerships with internal and external stakeholders
- Enhance collaboration and mutual understanding across departments
- Increase influence and leadership presence
- Drive alignment between business goals and technology solutions
- Position yourself as a trusted advisor within your organization
Course Format & Delivery Options
- Delivery: Live online, self-paced on-demand, or onsite
- Duration: 2 days | 16 Hours
- Certification: Certificate of Completion + CEUs
- Tools Provided: Templates, models, and frameworks for reuse
What Sets This Course Apart
- Led by James Proctor, a leading authority in stakeholder strategy and communication
- This course blends proven frameworks with practical tools that can be applied immediately
- Inteq’s BRM course is built on real-world case studies and decades of experience, helping professionals create meaningful, value-driven relationships across their organizations.
Register Now
Ready to elevate your stakeholder relationships and strategic impact? For Team Training, please contact us via the Team Training side panel to discuss your specific training goals and objectives - including 3, 4 and 5-day hybrid and bootcamp training programs.
Course Outline
Framework For BRM
What and Why of BRM
Effectiveness and Efficiency
Customer and Business Value
Business Functions, Processes and Work Activities
The BRM Maturity Model
Superficial vs. Deep Analysis
The Business Relationship Maturity Model
Thinking Like an Owner
Agility and Agile Thinking
ITSM Concepts
ITSM key concepts
Value of ITSM / ITIL
Service lifecycle concepts
Business Strategy And Execution
Thinking Strategically vs Operationally
Linking BRM to Business Strategy
Strategy Maps
Strategy Execution
Customer And Team Engagement
Preparing for Customer Engagement
Discovery, Elicitation and Collaboration Techniques
Leadership and Team Building
Business Cases
Business Opportunities and Business Cases
Business Case Framework and Roadmap
Developing Business Cases
Organizational Change Management
Change Management Foundations
The Change Management Process
Making the Change “Stink”
Bringing It All Together
Key Takeaways
“Ah-Ha” moments
Course wrap-up
- Transforming a Hero Culture
Explores the shift from individual heroics to collaborative value delivery—highly relevant to business relationship management, which emphasizes shared responsibility and influence. - Transforming Hero Culture: Netflix & Radical Transparency
Offers a real-world case of trust, transparency, and aligned relationships—key tenets of effective business relationship management. - Cultivating a Proactive Mindset
Encourages taking initiative and building credibility—foundational for relationship managers seeking to earn trust and influence outcomes across teams. - Crossing the Chasm from Business Chaos to Business Agility
Describes the importance of relationship roles in enabling enterprise agility, bridging business and IT silos—core to the relationship manager’s mission. - Asking the Right Business Questions Changes Everything
Highlights the communication and inquiry skills critical to understanding stakeholder needs and fostering meaningful engagement.
- Customer and business value drivers.
- Stages of the BRM Maturity Model.
- Key ITSM / ITIL service management key concepts.
- To think strategically and operationally.
- To deeply engage SMEs, customers, and other stakeholders.
- Essential discovery, elicitation, and collaboration techniques
- Key change management concepts.
- Bridge the gap between business units and service providers.
- Innovative techniques to align IT with strategic business objectives.
- Gain insights into fostering value creation across the enterprise.
- Become a catalyst for change by leveraging techniques to manage demand, understand and influence stakeholder needs, and ensure that IT investments deliver value.
- Become the indispensable link between IT and business goals.
- Foster impactful relationships across all levels of your organization for enhanced collaboration and understanding.
- Position yourself as a trusted advisor within your enterprise.
- Navigate complex organizational landscapes with confidence.
- Explore real-world applications and scenarios that demonstrate how effective relationship management can solve pressing business challenges.
OK, there is not a box per se, the content is digital. In addition to 2-days/16 hours of expert instruction you receive:
- Digital Badge of Completion
- Personalized Certificate of Completion
- ACCET Continuing Education Units (CEUs)
- IIBA Professional Development Units (PDUs)
- Electronic (PDF) Comprehensive Course Manual
- Case Study Materials
- Supplemental Course Materials
- Live Virtual Classroom: Instructor Led | Live Online. Inteq's innovative Live Virtual Classroom approach brings the benefits of traditional classroom training into a live virtual environment.
- Live Team Training (Virtual or Onsite): Inteq’s Business Systems Analysis 2-day training course can be tailored to your organization’s training objectives and can be combined with other Inteq courses to create a 3, 4 and 5-day hybrid training program.
- Enterprise training for the entire organization.
None. Inteq’s Business Relationship Management course provides you and your team with best practice techniques and methods regardless of background and level of experience.
BRM is an excellent precursor and integrates seamlessly with:
Bring Your Team Together For a Live High-Impact Shared Training Experience
2, 3, 4 and 5-Day
Customized Training Options
