Curriculum at a glanceSection 1 — Framework for Business Relationship ManagementIntroduces the purpose and value of BRM, clarifying how effective relationship management improves alignment, efficiency, and value delivery across business functions, processes, and work activities.
Section 2 — The BRM Maturity ModelExplores the Business Relationship Maturity Model, helping participants move from superficial engagement to strategic partnership by thinking like owners and applying agile, value-focused perspectives.
Section 3 — ITSM ConceptsProvides foundational understanding of ITSM and ITIL concepts, emphasizing service lifecycle thinking and how BRM integrates with service management to support consistent, value-driven delivery.
Section 4 — Business Strategy and ExecutionExamines how BRM connects strategy to execution by shifting from operational thinking to strategic alignment, leveraging strategy maps to translate objectives into measurable outcomes.
Section 5 — Customer and Team EngagementDevelops practical skills for preparing and conducting effective engagements, using professional discovery, elicitation, collaboration, leadership, and team-building techniques to strengthen trust and alignment.
Section 6 — Business CasesCovers identifying business opportunities and applying a structured business case framework to evaluate value, support decision-making, and align initiatives with strategic priorities.
Section 7 — Organizational Change ManagementIntroduces change management foundations and techniques that help ensure relationship-driven initiatives are adopted, sustained, and embedded into organizational behaviors and practices.
Section 8 — Bringing It All TogetherReinforces key concepts through integration and reflection, highlighting critical insights, practical takeaways, and “ah-ha” moments that enable participants to apply BRM immediately.
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Inteq’s Business Relationship Management Training Course equips professionals with proven strategies, frameworks, and practical techniques to manage business relationships as a strategic organizational capability. The course focuses on building trust, strengthening collaboration, and fostering partnerships that align business needs with organizational services, capabilities, and priorities. Participants learn how to move beyond reactive, order-taking roles and evolve into proactive, value-focused Business Relationship Managers. Through structured approaches to stakeholder engagement, discovery, and collaboration, the course helps participants shape demand, manage expectations, and communicate value effectively across teams and leadership levels. By integrating BRM maturity models, strategic thinking, service management concepts, and change management principles, the course enables participants to support strategy execution, improve adoption of initiatives, and sustain alignment over time. Practical frameworks and real-world scenarios ensure participants can immediately apply Business Relationship Management techniques to drive measurable business value.
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