Business Analytics Training Course
Discover Actionable Insights and Facilitate Smarter Decisions


IIBA Endorsed Education Provider| ACCET Acccredited 

Inteq’s Business Analytics Training Course provides a practical framework for turning data into actionable insights. Learn how to convert raw data into meaningful intelligence, master KPIs and communicate insights as a seasoned BI analyst.

This course elevates performance with powerful business and analytics techniques. Learn to analyze trends, interpret business intelligence, and make data-driven decisions that enhance performance and align with strategic goals.

You and your team gain practical expertise in data storytelling, trend analysis, and full-lifecycle data evaluation - essential skills for driving ROI and operational and strategic success.

What You Will Learn

  • Master the art of asking the right business questions to guide impactful analysis
  • Learn to translate raw business data into meaningful, actionable business intelligence
  • Build confidence in communicating complex findings to stakeholders and decision-makers
  • Use data to identify trends, patterns, and improvement opportunities
  • Apply analytics to support strategic and operational decisions
  • Bridge business analysis and business intelligence functions

Who Should Attend

  • Business Analysts, Systems Analysts, Data Analysts
  • Operations and Strategy Professionals
  • Software Engineers and Application Developers
  • Project and Product Managers
  • Managers, Supervisors and SMEs engaged in day-to-day operations seeking to leverage data for decision-making

Course Benefits

  • Develop critical thinking and data interpretation skills
  • Ask the right questions: Master the art of identifying key business questions and challenges and translating them into actionable data inquiries.
  • Transform data into intelligence: Uncover hidden trends and patterns using proven methods, turning raw data into valuable, actionable insights.
  • Improve decision quality with evidence-based insights
  • Advance your career in data-driven roles and leadership

Course Format & Delivery Options

  • Delivery: Live online, self-paced on-demand, or onsite
  • Duration: 2 days | 16 Hours
  • Certification: Certificate of Completion + CEUs
  • Tools Provided: Templates, models, and frameworks for reuse

What Sets This Course Apart

  • Taught by James Proctor, a leader in business analytics and big data
  • This course emphasizes real-world application through case studies and proven frameworks
  • Inteq’s training stands out by integrating business strategy with hands-on analytics — ensuring participants gain both insight and impact.

Register Now

Take your decision-making skills to the next level. For Team Training, please contact us via the Team Training side panel to discuss your specific training goals and objectives - including 3, 4 and 5-day hybrid and bootcamp training programs.

Course Outline

Introduction And Framework

What is business data analytics?

Data analytics l Business intelligence l Data science l Big data

The business data analytics framework

Identify Business Questions

Effectiveness and efficiency

Business functions, processes and work activities

Identifying business questions

Measures, Metrics And Indicators

Measures and metrics

Performance metrics and outcome metrics

Indicators and key performance metrics

Selecting measures, metrics and KPIs

Analyzing Data-Oriented Business Rules

Business terms, concepts and relationships

State transition analysis

Facts and dimensions

Demand vs. supply side analytics

Data Acquisition

Identifying and mapping source-to-target data

ETL (extraction-transformation-load) as a business process

Analyzing data quality

Analyzing Data To Support Decision Making

Analyzing analytical data

Communication considerations

Visual communication techniques and best practices

Business Data Analytics Case Study

Participants develop and analyze business data analytics for a complex real-world business space. This case study provides an invaluable template that participants can leverage to jump start business data analytics in their organization.

Brining It All Together

Aligning analytics with organizational and operational strategy

The value of business data analytics

Top 5 Most Relevant Blog Post
  1. Top 10 Business Intelligence Requirements Analysis Questions
    This post directly supports the course’s focus on asking the right questions to generate useful, relevant business analytics. It teaches how to elicit and frame requirements that guide effective data analysis.

  2. How AI Is Transforming Business Systems Analysis
    Covers the application of AI in business analysis—a crucial topic in modern analytics. It supports the course’s inclusion of emerging technologies in decision-making processes.

  3. Asking the Right Business Questions Changes Everything
    Highlights the importance of formulating effective business questions—essential for driving the direction of business analytics initiatives and avoiding wasted effort.

  4. Business Systems Analysis Training Course
    This foundational course complements the analytics training by focusing on how systems produce data, how requirements are gathered, and how processes can be interpreted through data.

  5. Digital Transformation Enablers Part 1: Artificial Intelligence & Machine Learning
    Provides a high-level view of AI and ML as tools for driving insights from data—reinforcing the analytics course’s emphasis on using modern tools to generate business value.
What’s In the box?

OK, there is not a box per se, the content is digital. In addition to 2-days/16 hours of expert instruction you receive:

  • Digital Badge of Completion
  • Personalized Certificate of Completion
  • ACCET Continuing Education Units (CEUs)
  • IIBA Professional Development Units (PDUs)
  • Electronic (PDF) Comprehensive Course Manual
  • Case Study Materials
  • Supplemental Course Materials
Learning Options:

  • Live Virtual Classroom: Instructor Led | Live Online. Inteq's innovative Live Virtual Classroom approach brings the benefits of traditional classroom training into a live virtual environment.

  • Live Team Training (Virtual or Onsite): Inteq’s Business Systems Analysis 2-day training course can be tailored to your organization’s training objectives and can be combined with other Inteq courses to create a 3, 4 and 5-day hybrid training program.

  • Enterprise training for the entire organization.
Prerequisites:

None. Inteq’s Business Data Analytics training provides a comprehensive and cohesive approach to data analytics, regardless of background and level of experience.

Business Data Analytics seamlessly integrates with: