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Effective business analysis begins with asking the right questions. In this video, James Proctor introduces five essential, high-leverage questions that empower business analysts to move beyond surface-level requirements and uncover deeper business needs. Rooted in best practices, these questions help frame problems, assess current performance, identify gaps, and clarify future-state objectives. Whether you’re leading a discovery session or validating requirements, these questions form the foundation for delivering real business value.
